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Linkedin Endorsements: What You Need To Know About Being Endorsed

LinkedIn has been upgrading its site consistently for a few months now, and one of their newest features is the Endorsement. In short, a quick way to acclaim your connections […] The post Linkedin...

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Why You Should Create Video Content (And Some Ideas To Inspire)

Social this and social that. Everyone’s doing it, but who’s standing out from the crowd? Creativity in digital marketing is in high demand, and brands are racking their brains for […] The post Why You...

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How Video Can Increase Revenue from Current Clients

It’s typical for businesses to think about potential customers when they’re designing a marketing strategy for their brand. But what about your current clientele? You know, the ones who already […] The...

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Key Elements to Starting an E-Newsletter

Email marketing is absolutely necessary for any digital marketing campaign. Quite simply, it’s where the transactions happen. The following key elements will prepare you to capture those leads with an...

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Why Your Customers Need You To Be Social

It’s fairly common to hear business owners talk about social media marketing as an option for their strategy, not a must. And that is true. You certainly don’t have to […] The post Why Your Customers...

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5 Ways to Use Instagram Video for Your Brand

I’ve posted another article about how video can be extremely beneficial for marketing your brand online, even helping to increase revenue for current clients. But the idea of video blogging […] The...

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Entrepreneurship to Leadership

Working with both the CEOs of large companies and fast-rising, local entrepreneurs, I’ve gained a unique perspective about the enormous challenges that an entrepreneur faces in becoming an effective...

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Thinking About Going Into Business With Your Friends? Consider These 5 Things...

Most of us have been there at least once. You happen to be sitting around with a couple of friends, relaxing, talking about work. You start talking about how an […] The post Thinking About Going Into...

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Simple and Effective Tips on How to Avoid Burnout

As an entrepreneur, work-life balance can be a difficult and elusive beast. ‘Busy culture’ is a sign of the increasing complexity of both modern technological systems and social expectations....

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Midwest Craft Con Brings 3 Days of Crafty Business Advice to Columbus

Have a passion for crafts and hope to make a business-go of it? The Midwest Craft Con has brought together a weekend’s worth of information, advice, and workshops to help […] The post Midwest Craft Con...

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